Codere challenges its prospects within the run-up to the European Championship and Copa America

Madrid, June 2, 2021 – Codere is launching two campaigns for the large soccer occasions of the summer time season: the European Championship and the America’s Cup, inviting soccer followers to take part in a giant “pool” with prizes of as much as a million euros, during which they must guess which groups will advance to the subsequent spherical. 


Throughout each competitions, the corporate will supply a greater gaming expertise by making betting extra “uncomplicated”. To take action, it should supply in its app the statistics of every match, thus rising the chances of guessing the soccer predictions. 


For Carlos González de las Cuevas, Head of Advertising and marketing at Codere Apuestas, “with our statistics service, we improve and enhance the gaming expertise for our bettors, and along with our easy-to-unlock welcome bonus, our enticing promotions, deposits by way of Bizum and immediate cashouts at any of our places, we make Codere essentially the most trusted bookmaker for gamers”.


For the European Championship, the corporate is launching in the present day “Codere’s Million”, a sequence of three spots that humorously and freshly current the profitable enterprise of the hairdresser to the celebs of the sport, Philip Le Millone. 

The marketing campaign, developed by the company Shackleton, can be broadcast on tv, on-line, social networks and thru the principle sports activities radio packages and its personal media. 

The introduced promotion will reward prospects who guess the order of classification of the teams and the winners of the crossings.


For the America’s Cup, the marketing campaign will as soon as once more function the Colombian host, Carlos Valderrama (Pibe), who will star within the sequence of “Codere’s Billion” spots. 


Gamers who register till June 13, simply earlier than the primary match is performed, will be capable of take part within the marketing campaign and must attempt to guess the groups that transfer on to the subsequent part within the right order, in addition to the winner of every match, as much as the champion. To win the prize of 1 billion pesos in Freebets, they need to additionally guess the variety of objectives that can be scored throughout the championship.


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