Codere launches its new “Laboratory” marketing campaign in Colombia

Madrid, 27 October 2020. – Codere launches in the present day in Colombia its new marketing campaign “Laboratory”, a pleasant proposal developed by the Colombian manufacturing firm Noria, which emphasizes the benefit of the sport supply of Codere.

On this event, Pibe Valderrama is as soon as once more the recognisable picture of the marketing campaign, turning into the ‘loopy genius’ of the laboratory from which enjoyable leisure proposals for Codere followers are popping out.

For Carlos González de las Cuevas, head of On-line Advertising at Codere Apuestas, “it is a very engaging sequence of adverts, because it manages to spotlight the strengths of Codere’s sport proposal in a humorous tone, and – on the similar time – join with all of the group’s goal audiences due to its protagonist, Pibe Valderrama”.


A marketing campaign with native attraction


This icon of soccer in Colombia, with whom Codere has been collaborating because it began its betting sport supply within the nation, is an ideal ambassador for the corporate, due to his freshness and friendliness, being a extremely recognizable determine for the native participant of Codere Apuestas. A personality of at all times, for an organization that pretends to change into additionally a reference betting home within the nation. As well as, the groundbreaking tone of the “Laboratorio” sequence differentiates it from different competing commercials.


The marketing campaign, which begins in the present day with the primary betting and on line casino adverts, -both on tv and in digital format-, leads to the benefit of registration within the gaming App Codere.com.co, in addition to in the concept Codere is far more than a bookmaker, with a various supply in on line casino video games. The opposite spots of the marketing campaign will likely be launched within the subsequent months.



Leisure specialists


The corporate maintains on this event the identical shut and humorous method as in its earlier proposals, attaining that its “Laboratory” connects completely with Codere customers; sports activities followers who take pleasure in playing and betting.


For Salo Leder, Digital Web site Supervisor Panama-Colombia of Codere, “Codere.com.co is a part of the popular leisure supply within the nation not solely due to its strong product, with a variety of prizes – each in on line casino and in sports activities – but additionally due to the amenities supplied to the consumer within the transactions (recharges, bonuses, prizes…), attaining a singular gaming expertise at a worldwide degree. Likewise, for Codere it’s a actual pleasure to have Pibe Valderrama on tv once more, speaking our values and advantages to the 1000’s of consumers who play and revel in with us”.


This reference to the participant is the results of Codere’s in-depth data of the market – after greater than 40 years working personal video games, each in Europe and Latin America – and of its objective to show the sport into a singular leisure expertise.

Within the nation, the corporate began its sports activities betting exercise on the finish of 2017, after Coljuegos was granted the concession to function via web, cellular and face-to-face sport channels, in accordance with Regulation 1753 of 2015 and subsequent laws. Within the final yr, along with on-line exercise, Codere operates 4,430 machines, 9 gaming rooms and round 70 betting factors in Colombia.


About Codere

Codere is a gaming operator, a global benchmark, with a presence in seven European international locations – Spain and Italy – and Latin America – Argentina, Mexico, Panama, Colombia and Uruguay – which operates greater than 57,000 machines, almost 30,000 bingo stations and eight,500 sports activities betting terminals in Latin America, Spain and Italy via factors of sale that embrace 148 gaming halls, 1,200 arcades, almost 9,200 bars, 245 betting rooms and 4 racetracks. The corporate additionally develops on-line gaming. www.grupocodere.com

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