Codere launches its new marketing campaign with Actual Madrid C.F.

Madrid, 21 October 2020. – Codere launches new items of its international marketing campaign “Soccer is uncomplicated, like Codere” by the hand of Actual Madrid C.F.

The spots, developed by Shackleton, will probably be launched in the present day digitally and on tv, giving a particular nod to a extra mature consumer profile, who historically likes to get pleasure from and wager on soccer. The corporate, with a detailed focus, emphasizes one of many most important aims of the model; that of creating bets uncomplicated, with a group system and welcome bonus straightforward to launch, repetition of profitable performs, a easy and intuitive App and clear promotions.

The filming of the spots “Si hablamos del Madrid de los años 50…” and “Si tiras un penalti como los tiras a lo Panenka, tiras a lo Panenka” has meant an essential problem for the group, coaches and Madrid gamers (Modric, Hazard, Lucas Vázquez y Nacho), because it has been performed throughout these months of pandemic and beneath strict safety measures. For Carlos Sabanza, head of Codere Sponsorship, “the recording of the marketing campaign with Actual Madrid C.F. in these circumstances has been an actual problem, which provides to the challenges that the model has forward of it within the coming years with the white membership”. 

A nostalgic return to the soccer of yesteryear

Particularly, the promoting spot “If we speak in regards to the Madrid of the 50s…” -which will probably be broadcast through the matches- has overcome the problem of recreating the environment of soccer with the flavour of yesteryear; an actual wink for these unconditional followers who’ve all the time loved and lived soccer with ardour. A bit that manages to decontextualise and do one thing that nobody has performed earlier than; take in the present day’s elite gamers to the entrance line of one other period. Likewise, the industrial “In case you take a penalty as Panenka did, you are taking a Panenka”, emphasizes the thought of the marketing campaign, how the extraordinary may be made straightforward, because the historic participant did along with his legendary penalty.

Codere and Actual Madrid C.F., a profitable alliance

For Sabanza, “the advertisements present the concord between Codere and the white membership – an alliance cast in 2016 – two establishments that share not solely the values of emotion and fervour for sport or teamwork, but additionally for honest play, accountability of their efficiency, respect for the foundations or their worldwide vocation. A personality that they display each on and off the pitch”. A vital alignment to face the challenges of the sector sooner or later. Each corporations renewed their dedication till 2022, which may be prolonged for 2 extra seasons. 

The marketing campaign will probably be launched in the present day in its digital and social networks model and on TV with the “Panenka” spot (additionally with super-quote for the Traditional). Over the subsequent few days the advert “Si hablamos del Madrid de los años 50…” will probably be launched and shortly in Mexico, each in digital and on tv, which is able to permit Codere to spice up its positioning in Latin America, the place it’s rising repeatedly with the purpose of changing into the native flagship model.//



About Codere
Codere is a gaming operator, a world benchmark, with a presence in seven European international locations – Spain and Italy – and Latin America – Argentina, Mexico, Panama, Colombia and Uruguay – which operates greater than 57,000 machines, practically 30,000 bingo stations and eight,500 sports activities betting terminals in Latin America, Spain and Italy by factors of sale that embrace 148 gaming halls, 1,200 arcades, practically 9,200 bars, 245 betting rooms and 4 racetracks. The corporate additionally develops on-line gaming. www.grupocodere.com



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