Cunning Bingo to Sponsor Channel 4’s First Dates

The favored relationship Channel Four tv programme First Dates which first aired again in 2013 and has spawned the spin off First Dates Resort, is to get a brand new sponsor within the type of the web bingo website Cunning Bingo.

Hosted in a restaurant fronted by the affable maître d’hôtel Fred Sirieix, and filmed on the Paternoster Chop Home restaurant in Central London, the tv programme sees {couples} assembly on their first date.

From January 2021 Cunning Bingo will probably be sponsoring the published of First Dates after agreeing an preliminary one 12 months sponsorship take care of the makers of this system’s manufacturing firm Twenty Twenty.

Working all year long on each Channel Four and E4, the marketing campaign is about to function Cunning starring in numerous sponsorship idents earlier than every episode, with the deal protecting new and repeated programmes, in addition to spin-offs, equivalent to First Dates Resort andFirst Dates Australia.

The deal contains 32 episodes (with every repeated as soon as weekly) throughout the assorted programmes and channels all year long.

Talking in regards to the new sponsorship, Anna Venturas, Model Director of Cunning Bingo, mentioned: “We’re delighted to be sponsoring First Dates all through 2021, the present actually resonates with our viewers and we actually consider that this will probably be an ideal match for each the programme and our model.”

“All through 2020, Cunning Bingo gamers loved our on-line video games in addition to partaking in our chat rooms which supplied many individuals with some much-needed enjoyable and leisure. With the sponsorship of First Dates, we hope to succeed in much more of our viewers to allow them to make a date to find some firsts. They could not discover love, however they’ll actually discover our Cunning Fabulous group.” 

Beforehand, Cunning Bingo has efficiently endorsed the worldwide TV hit, Pals, on the UK’s Channel 5 all through 2018 and 2019. This marketing campaign included radio and TV advertisements and ran alongside onsite promotions and video games equivalent to Pals Bingo and Pals Slingo.

First Dates began airing in 2013 and has since been tailored into round 20 worldwide variations for audiences around the globe. It centres round individuals who have by no means met earlier than happening a recorded date collectively and has additionally included a number of superstar editions.

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