Boston-based every day fantasy sports activities contest and sports activities betting operator DraftKings (Nasdaq: DKNG) and NYC-headquartered sports activities betting firm FanDuel have each entered into partnerships with Turner Sports activities, a division of AT&T Inc.’s WarnerMedia.
Below the phrases of the multi-year agreements, DraftKings will function the unique sportsbook and every day fantasy sports activities supplier on choose Turner Sports activities and Bleacher Report properties, whereas FanDuel will probably be its [Turner’s] unique sportsbook associate for NBA programming.
Content material provision:
Excluding Nationwide Basketball Affiliation (NBA) programming, the cope with DraftKings will see it present sports activities betting data and every day fantasy sports activities content material throughout Turner Sports activities telecasts and Bleacher Report digital channels, to incorporate the sports activities information web site’s new (B/R) app, accessible for obtain on the Apple App Retailer and Google Play.
Included within the deliberate integrations are customized content material segments, DraftKings’ betting odds and every day fantasy statistics, unique content material, personalised automated alerts and editorial on Bleacher Report channels.
Chief Enterprise Officer for DraftKings, Ezra Kucharz commented on the brand new partnership in an announcement within the official press launch…
“Regulated betting is rapidly turning into a fixture of contemporary sports activities leisure, and this collaboration with Turner Sports activities additional scales the attain of our merchandise and content material to have interaction followers.
“Turner Sports activities platforms present distinctive content material as they frequently captivate sports activities audiences. Their medium aligns with the DraftKings’ model and we stay up for delivering a seamless expertise for readers and viewers whereas additionally broadening our visibility.”
Along with Bleacher Report and its B/R Dwell streaming service, Turner Sports activities additionally operates the digital media shops for the Nationwide Basketball Affiliation, the Nationwide Collegiate Athletic Affiliation (NCAA) and golf’s PGA Tour.
For its half, Turner Sports activities’ Govt Vice President, Sports activities Partnerships and Branded Content material, Will Funk stated…
“Whereas this rising trade continues to evolve, sports activities betting helps to drive engagement, elevated time spent viewing and viewers scale.
“This alliance enhances Turner Sports activities’ content material with betting data that our hyper-engaged, extremely interactive viewers demand, whereas driving buyer engagement and acquisition for DraftKings.”
DraftKings’ inventory providing:
Along with turning into the official fantasy sports activities associate and official sports activities betting associate of the Nationwide Soccer League’s (NFL) Philadelphia Eagles earlier this month, DraftKings introduced it’s set to lift an extra $600m from a brand new share placement, with 32 million new shares to be made accessible at a public providing value of $52.00 per share for a complete providing measurement of $1.66 billion. The Massachusetts firm reportedly intends to make use of the online proceeds acquired from the providing for normal company functions.
At market shut on Thursday, Oct. 15 DraftKings shares fell 5.38 % to $45, after its Oct. 2 peak of $64.15.
In the meantime, constructing on a partnership that started throughout the 2020 NBA Playoffs, Turner Sports activities introduced Thursday that DraftKings’ competitors, FanDuel, will probably be its unique sportsbook associate for NBA programming. The deal grants it entry to unique integrations inside NBA content material, together with Bleacher Report digital channels and the B/R app, and TNT stay telecasts.
In an organization press launch, Chief Advertising and marketing Officer for FanDuel, Mike Raffensperger, stated…
“Collectively, FanDuel and Turner Sports activities are bringing viewership to the subsequent stage by providing unique sports activities betting content material that’s instantly built-in into their NBA programming. We’ll be incorporating FanDuel Sportsbook odds and evaluation into Turner Sport’s stay broadcasts and Bleacher Report’s digital content material, providing a brand new enhanced expertise for NBA followers.”