BOSTON & WASHINGTON – DraftKings Inc. (Nasdaq: DKNG) as we speak introduced the corporate will collaborate with the American Gaming Affiliation (AGA) to advertise the AGA’s Have A Sport Plan.® Guess Responsibly.™ public service marketing campaign. DraftKings has dedicated to use the marketing campaign to lots of the firm’s owned channels, together with at DraftKings’ retail gaming properties, to advertise safer play.
This collaboration marks the primary time within the business that the Have A Sport Plan marketing campaign can be comprehensively rolled out throughout a nationwide retail sportsbook footprint. The marketing campaign will seem in all ten DraftKings retail sportsbooks throughout the nation.
“We’re excited to hitch forces with the American Gaming Affiliation to advertise their forward-thinking public service marketing campaign, Have A Sport Plan,” mentioned Christine Thurmond, DraftKings’ director of accountable gaming. “Buyer security is paramount, and we’re assured that implementing Have A Sport Plan alongside our personal accountable gaming messaging and instruments will allow us to extend buyer publicity to accountable gaming practices and finally foster safer play.”
Via Have a Sport Plan, the AGA and its companions educate customers on the fundamentals of accountable sports activities betting whereas rising consciousness of drawback playing. DraftKings will roll out marketing campaign signage, together with bodily and digital posters, at its retail properties, with the objective of instructing patrons concerning the indicators of drawback playing and behaviors and practices that align with accountable sports activities betting. DraftKings operates retail sportsbooks in Colorado, Illinois, Iowa, Mississippi, New Jersey, New Hampshire, and New York.
“Duty is a basic precedence for the American gaming business,” mentioned Casey Clark, AGA senior vice chairman of strategic communications. “With greater than 100 million American adults now in a position to legally guess on sports activities nationwide, it’s important to coach customers about how one can safely and responsibly guess on the sports activities they love – and bringing the Have a Sport Plan marketing campaign to DraftKings’ in depth community of sportsbooks and clients is an effective way to just do that. We’re grateful for his or her vital dedication to protecting bettors secure and educated about accountable gaming.”
Outdoors of the retail sportsbooks, DraftKings will incorporate Have A Sport Plan into its owned channels, together with digital advertising and marketing and social media, and alongside its current accountable gaming framework, It’s Extra Enjoyable When It’s For Enjoyable. The corporate makes use of these channels to inculcate accountable gaming behaviors in clients, together with upon their first deposit into the cell sportsbook, and usually thereafter. Along with the Have A Sport Plan marketing campaign, DraftKings will use It is Extra Enjoyable When It is For Enjoyable to advertise accountable betting by social media, with ongoing content material launched from the DraftKings Sportsbook account to spotlight participant safety data and instruments.
DraftKings’ accountable gaming mission is to mitigate hurt and defend weak populations utilizing groundbreaking know-how, offering coaching and assets for workers and customers, and by supporting evidence-based analysis. DraftKings and the AGA are contributors to the Worldwide Middle for Accountable Gaming’s Fund to Assist Analysis on Sports activities Wagering. DraftKings tailors its merchandise throughout sports activities wagering and iGaming to offer clients with accountable gaming instruments, assets, and companies they should play responsibly. These practices embody restrict setting, cooling-off intervals, and self-exclusion.
Have A Sport Plan has broad help all through the sports activities betting ecosystem. DraftKings joins a number of of its sports activities league collaborators which have already joined the initiative, together with UFC, NASCAR, and the PGA TOUR.
To be taught extra about DraftKings’ dedication to accountable gaming and to advancing social innovation world wide, please go to DraftKings S.E.R.V.E.S.
DraftKings Inc. is a digital sports activities leisure and gaming firm created to gasoline the aggressive spirit of sports activities followers with merchandise that vary throughout every day fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the one U.S.-based vertically built-in sports activities betting operator. DraftKings is a multi-channel supplier of sports activities betting and gaming applied sciences, powering sports activities and gaming leisure for 50+ operators in 17 nations. DraftKings’ Sportsbook is stay with cell and/or retail betting operations in america pursuant to laws in Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia and West Virginia. DraftKings’ every day fantasy sports activities product is offered in 7 nations internationally with 15 distinct sports activities classes. DraftKings is the official every day fantasy companion of the NFL, MLB, NASCAR, PGA TOUR and UFC in addition to a certified gaming operator of the NBA and MLB, an official betting operator of the PGA TOUR and the official betting operator of UFC. DraftKings additionally owns Vegas Sports activities Info Community, Inc. (VSiN), a multi-platform broadcast and content material firm.
Concerning the AGA
The American Gaming Affiliation is the premier nationwide commerce group representing the $261 billion U.S. on line casino business, which helps 1.eight million jobs nationwide. AGA members embody industrial and tribal on line casino operators, suppliers and different entities affiliated with the gaming business. It’s the mission of the AGA to attain sound insurance policies and laws in keeping with on line casino gaming’s fashionable attraction and huge financial contributions.