777.be has signed on worldwide motion movie celebrity Jean-Claude Van Damme (JCVD) to star in a collection of commercials selling the Belgium operator. It’s a no brainer form of choice for 777.be given JCVD’s standing as the most effective know superstar Belgium has ever produced.
Below the phrases of the deal, JCVD will star in a collection of adverts which are geared toward each conventional media retailers and websites akin to YouTube.
Within the adverts, JCVD touts 777.be in a light-weight approach, however principally emphasizes the significance of moderation when playing on-line or in a land-based on line casino. It’s a reasonably good play by 777.be, given the truth that European playing and promoting regulators have been vigorously monitoring all types of promoting from on-line casinos, searching for any signal that they’re luring downside gamblers to their doom just like the Sirens of Greek mythology.
777.be Head of Advertising Jean-Christophe Choffray commented on the deal saying, “We’re delighted to have Jean-Claude Van Damme on board to assist us educate our gamers about accountable gameplay. Moderation is important, and with this marketing campaign, Van Damme very successfully combines his abilities and humour to get this crucial message throughout to our gamers and establishing 777.be as a prestigious on-line on line casino.”
Choffray is in fairly protected territory with JCVD on the podium. The corporate has labored with the celebrity on previous campaigns and his breezy, self-effacing type has lengthy been a success with worldwide audiences.
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