Las Vegas Sands launches multimillion-dollar advert marketing campaign to push for casinos in Texas

The gaming empire Las Vegas Sands is launching a multimillion-dollar promoting blitz to construct assist for its marketing campaign to carry casinos to Texas.

The corporate will start airing TV and radio adverts Thursday within the state’s largest markets, in accordance with an announcement first shared with The Texas Tribune. The information of the adverts comes the identical day {that a} state Home committee was set to evaluate proposals increasing playing in Texas, together with one being backed by Las Vegas Sands.

The adverts inform Texans that “billions of tourism and playing {dollars}” go away the state yearly for neighboring states that enable extra gaming.

“This November, the Legislature can enable Texans to vote to construct 4 world-class vacation spot resorts and casinos, bringing these {dollars} again to Texas,” a narrator says in one of many half-minute TV spots. “Let’s enhance our financial system, create tens of hundreds of jobs and assist fund very important providers like colleges and public security.”

Las Vegas Sands is funding the adverts beneath the banner of its new Texas Vacation spot Resort Alliance, which has unveiled a web site and social media accounts to coincide with the advert marketing campaign.

The corporate is backing laws that will let Texans vote on whether or not to create particular on line casino licenses for 4 “vacation spot resorts” within the state’s 4 largest metropolitan areas: Dallas-Fort Price, Houston, San Antonio and Austin. The adverts will air in these markets in addition to some others.

Las Vegas Sands has spent tens of millions of {dollars} to rent dozens of lobbyists this session, hoping to steer a Legislature that has been reluctant to increase playing choices up to now.

The Sands push has made little progress within the Legislature up to now. The Senate model has been referred to a committee however has not been scheduled for a listening to but.

Wednesday’s listening to within the Home will even embrace a dialogue of a invoice that will enable sports activities playing within the state. That laws is being pushed by the Sports activities Betting Alliance, a coalition {of professional} Texas sports activities groups, betting platforms and racetracks.

The Home speaker, Dade Phelan, has been extra open to increasing playing than has Lt. Gov. Dan Patrick, who presides over the Senate and thrown chilly water on the concept. Gov. Greg Abbott has mentioned he desires to listen to from lawmakers the place their constituents are at on the difficulty.

Adelson’s widow, Miriam Adelson, made a visit to Austin final month and met individually with Abbott and Patrick. An Abbott spokesperson characterised the assembly as one between associates that had little, if something, to do with legislative enterprise.

The Sands-backed Home and Senate proposals have picked up some assist since they had been filed in early March. The Home laws, Home Joint Decision 133 by Rep. John Kuempel, R-Seguin, has since attracted three joint authors: Reps. Toni Rose, D-Dallas; Charlie Geren, R-Fort Price; and Sam Harless, R-Houston.

The Senate proposal, Senate Joint Decision 49 by Sen. Carol Alvarado, D-Houston, has gotten two coauthors because it was filed: Democratic Sens. Juan “Chuy” Hinojosa of McAllen and Beverly Powell of Burleson.


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