Former New Orleans Saints quarterback, and future NFL Corridor of Famer, Drew Breese is partnering with PointsBet in a deal that exchanges his providers for a “important” fairness stake within the firm. It’s a serious public relations coup for PointsBet and an attention-grabbing mannequin for a way US sports activities betting operators would possibly land name-brand skilled athletes to endorse their merchandise.
The Brees deal additionally hyperlinks in with the legendary QB’s relationship with NBC Sports activities, the place he will probably be working as a broadcaster this season. PointsBet is the official sports activities betting associate of NBC Sports activities and is about to develop content material and advertising and marketing supplies for the broadcasting large and Brees will probably be taking part in a serious position in that facet of the operation.
In, yet one more, departure from the previous half line that sports activities betting would destroy skilled sports activities, Breese commented on the brand new deal in a press launch saying, “I’m excited to group up with PointsBet, a frontrunner in the way forward for sports activities leisure constructed off elite expertise. Sports activities betting is rising throughout the nation and can positively impression sports activities engagement, and I’m proud to be on the forefront alongside PointsBet and NBC Sports activities.”
Johnny Aitken, PointsBet USA CEO grasped the importance of getting a spokesperson of Brees’ stature saying, “At this time is an enormous day for our firm as we welcome Drew Brees into the PointsBet household. Drew is famend for his tireless work ethic and achieved nice success in his profession whatever the obstacles in entrance of him, possessing the scrappy, well-prepared challenger, win-at-all-costs mentality that embodies PointsBet’s DNA. We stay up for collaborating for years to come back and integrating Drew throughout our portfolio to enrich PointsBet’s market-leading expertise infrastructure and strategic strategy to the aggressive sports activities betting area.”