Penn Nationwide Gaming names Vimla Black-Gupta to Board of Administrators
7 June 2021
(PRESS RELEASE) — Penn Nationwide Gaming, Inc. introduced right now that the Firm’s Board of Administrators has appointed Vimla Black-Gupta to the Board, topic to customary regulatory approvals. Ms. Black-Gupta’s appointment expands the dimensions of the Board to 9 members, eight of whom fulfill the requirements for director independence beneath the present Itemizing Guidelines of the NASDAQ Inventory Market.
Ms. Black-Gupta is a seasoned marketer with deep way of life credentials. She brings greater than 25 years of selling expertise with a historical past for setting the usual for luxurious, international magnificence and wellness. Ms. Black-Gupta’s international perspective, deep shopper understanding and entrepreneurial instincts have allowed her to drive development and innovation throughout premier shopper corporations together with Gillette, Procter & Gamble and Estee Lauder.
At present, Ms. Black-Gupta serves because the Chief Advertising and marketing Officer and Govt Vice President of Business for a stealth Pores and skin Care Bio Tech startup. She beforehand served because the World Chief Advertising and marketing Officer of Equinox Health Golf equipment, the place she oversaw advertising technique growth and execution on behalf of Equinox and its rising portfolio of 100 international health membership areas and the Equinox Lodge.
Previous to Equinox, Ms. Black-Gupta served because the Senior Vice President of World Advertising and marketing of Bobbi Brown Cosmetics enterprise at Estee Lauder. There she managed, led and created the product, shopper and digital advertising technique. Ms. Black-Gupta has additionally held Govt World Advertising and marketing management roles Procter & Gamble and the Gilette Firms.
Ms. Black-Gupta holds an MBA in Advertising and marketing from Kellogg Graduate College of Administration and a B.A. in Spanish Literature from Duke College.
David Handler, Chairman of Penn Nationwide Gaming, commented, “As we proceed to evolve our enterprise round an omnichannel retail and interactive gaming, sports activities betting and leisure expertise for our nationwide base of consumers, we’re delighted to welcome Vimla, a confirmed advertising veteran, to the Board. She brings a wealth of consumer-focused advertising expertise and success to the Board and we look ahead to her informing our go-to-market methods as we transfer ahead within the quickly altering world of on-line sports activities betting and iGaming, whereas leveraging our portfolio of main brick and mortar casinos, mychoice participant loyalty program and partnership with Barstool Sports activities.”
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