The US Nationwide Hockey League Companions With American Gaming Affiliation to Promote Accountable Gaming

WASHINGTON The Nationwide Hockey League (NHL®) and the American Gaming Affiliation (AGA) introduced a partnership as we speak to advertise accountable gaming exercise by means of the Have A Recreation Plan.® Wager Responsibly. public service marketing campaign.

By way of the partnership, the NHL will use league-owned, in-arena, and digital advertising and marketing stock for co-branded videoboard photos, public tackle bulletins, and animations of hockey-specific advertising and marketing supplies that encourage accountable sports activities betting. The league will present distinctive belongings for every membership in authorized sports activities betting markets, together with area, desktop and cellular, and e-mail functions.

“The Nationwide Hockey League is proud to accomplice with the American Gaming Affiliation on this very important initiative to coach NHL followers concerning the significance of accountable betting,” mentioned Keith Wachtel, NHL Chief Enterprise Officer. “The fan expertise stays one among our highest priorities as extra hockey followers than ever have the chance to legally and responsibly guess of their dwelling states. Making certain that our passionate followers know how one can take part on this thrilling new alternative is vital, and we’re thrilled to be working with the AGA to share the duty on this worthy training.”

The AGA’s Have a Recreation Plan. marketing campaign focuses on the core ideas of accountable sports activities betting: setting a finances and sticking to it, protecting betting social, understanding the chances, and taking part in with trusted, regulated operators. The NHL is barely the second skilled league to undertake the marketing campaign. NASCAR introduced a partnership with the AGA effort in mid-September.

“Groups and leagues are more and more embracing sports activities betting as they discover new fan engagement alternatives throughout COVID-19,” mentioned Invoice Miller, AGA President and CEO. “Educating patrons about how one can have interaction on this exercise responsibly is vital to the success of the sports activities betting alternative because it continues to develop all through the nation. We’re grateful for the NHL’s continued management on accountable sports activities betting. Their partnership on this initiative will likely be vital for hockey followers in all places as they cheer on their groups in coming seasons.”

HaveAGamePlan.org equips bettors with myriad sources for wagering responsibly, together with places for authorized, regulated sportsbooks and how one can get assist if sports activities betting is not a enjoyable, inexpensive type of leisure.

Wachtel will focus on the partnership at a International Gaming Expo (G2E) 2020 panel titled, “The Fan of the Future? How Leagues Are Capitalizing on Sports activities Betting By way of Partnerships,” Tuesday, Oct. 27, 2020, at 12:30 p.m. ET. Media can register to attend right here.


  • The NHL and its groups have shaped 17 advertising and marketing and information sharing partnerships with gaming operators and suppliers since Might 2018.
  • AGA analysis has discovered that the NHL’s annual income could enhance by $216 million a 12 months as a result of authorized sports activities betting.
  • An AGA survey of sports activities bettors discovered that 27 p.c of bettors wagered on the NHL previously 12 months—19% at a on line casino sportsbook, 41% on-line, and 22% with a bookie.
  • 18 states plus Washington, D.C. now provide authorized, regulated sports activities betting, with one other 4 not but operational and 6 contemplating legalization.
  • Almost half (11) of the 23 U.S. jurisdictions with authorized sports activities betting are dwelling to NHL groups.

NHL and the NHL Protect are registered logos of the Nationwide Hockey League.  All Rights Reserved.

In regards to the AGA

The American Gaming Affiliation (AGA) is the premier nationwide commerce group representing the $261 billion U.S. on line casino business, which helps 1.eight million jobs nationwide. AGA members embrace business and tribal on line casino operators, gaming suppliers, and different entities affiliated with the gaming business. It’s the mission of the AGA to attain sound insurance policies and laws in step with on line casino gaming’s fashionable attraction and huge financial contributions.

In regards to the NHL

The Nationwide Hockey League (NHL®), based in 1917, consists of 31 Member Golf equipment and proudly welcomes its 32nd franchise, the Seattle Kraken™, for the 2021–2022 season. Every workforce roster displays the League’s worldwide make-up with gamers from greater than 20 international locations represented, all vying for probably the most cherished and historic trophy in skilled sports activities—the Stanley Cup®. Gary Bettman has served the NHL as Commissioner since February 1, 1993 and has guided the world’s high skilled hockey league to greater than $5 billion in annual revenues and partnerships with greater than 40 blue chip company sponsors. Yearly, the NHL entertains greater than 670 million followers in-arena and thru its companions on nationwide tv and radio; greater than 151 million followers—league, workforce, and participant accounts mixed—throughout Fb, Twitter, Instagram, Snapchat, and YouTube; and greater than 100 million followers on-line at NHL.com. The League broadcasts video games in additional than 160 international locations and territories by means of its rightsholders together with NBC/NBCSN and the NHL Community™ in america, Sportsnet and TVA in Canada, Viasat within the Nordic Area, Yandex in Russia, and CCTV and Tencent in China. The NHL reaches followers worldwide with video games out there on-line in each nation, together with through its stay and on-demand streaming service NHL.TV™. Having entered the eSports world in 2018, the League hosts the NHL Gaming World Championship™ yearly, and drew file digital streaming audiences through the 2019 marketing campaign. Followers are engaged throughout the League’s digital belongings on cellular gadgets through the free NHL® App, throughout 9 social media platforms, on SiriusXM NHL Community Radio™, and on NHL.com, out there in eight languages and that includes unprecedented entry to participant and workforce statistics in addition to each regular-season and playoff sport field rating relationship again to the League’s inception, powered by SAP. The NHL is dedicated to constructing wholesome and vibrant communities by means of the game of hockey by growing youth participation and engagement; fostering constructive household experiences; selling inclusion, constructive tradition, and management; and supporting sustainable neighborhood impression.


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