Hockey legend Wayne Gretzky has been tapped by BetMGM as their North American model ambassador. Gretzky’s addition to the quickly increasing sports activities betting operators secure means that BetMGM has its eyes on grabbing a chunk of the Canadian market, which might open to regulated play at any time.
Gretzky is broadly thought to be among the finest, if not one of the best, skilled hockey participant of all time. Although he hasn’t been on the ice for greater than twenty years, he nonetheless instructions nice respect and is a family identify in Canada. That’s significantly necessary to BetMGM, which is eyeing the sluggish movement progress of a invoice to legalize single sport wagers in Canada. (Hockey wagering is a fairly small market within the US, whereas hockey is almost a nationwide faith in Canada.)
In a press release reported on by Sports activities Illustrated, Gretzky commented on the deal saying, “BetMGM is a terrific firm and one on the forefront of the dynamic adjustments happening within the sports activities enterprise. I’m excited to be part of the corporate’s continued growth into new states and territories and to assist inform BetMGM’s story.”
BetMGM’s Chief Income Officer Matt Prevost was equally enthusiastic saying, “Wayne is an distinctive expertise who transcends the sports activities world and we’re proud to welcome him to the BetMGM crew. As we glance towards potential growth into Canada, and elsewhere all through america, Wayne will deliver a novel capability to inform our model story.”
No particulars on Gretzky’s compensation have been made accessible to the general public.
BetMGM has been main the North American market in its capability to land identify model endorsements and partnerships and has additionally partnered with the Baltimore Ravens soccer crew.
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