William Hill this week launched their new Colombian dealing with web site WilliamHill.co, following their acquisition of a majority stake within the Colombian operator Alfabet S.A.S again in December of final yr. The launch of WilliamHill.co sees the British bookmaker’s first entry into the profitable regulated Latin American market.
Alfabet S.A.S holds a licence from Coljuegos the Colombian playing regulator and this has enabled William Hill to launch a devoted branded web site, making Colombia the ninth regulated territory that the corporate now operates in.
Commenting on the launch of WilliamHill.co, Ulrik Bengtsson the Chief Govt of William Hill LTD mentioned: “I’m thrilled to see WilliamHill.co launched inside such a brief timeframe. This launch consists of the complete integration of the Alphabet workforce into our worldwide enterprise hub in Malta and marks our first entry right into a regulated Latin American state.”
“We’re delighted to have the Alfabet workforce be a part of our worldwide workforce and excited by the chance to ship a really aggressive product and protected participant expertise underneath the William Hill model in Colombia”
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