William Hill purchases BetAlfa to enter Colombian on-line playing market

UK operator William Hill is making a significant transfer on the South American on-line playing market with its latest buy of a giant stake in BetAlfa, a licensed Colombian operator. It’s believed that buy is simply step one in what seems to be a significant effort to plant the William Hill flag within the rising South American market.

Because it stands, the regulated South American on-line playing market is comparatively small compared to that a part of the world’s comparatively giant inhabitants. That appears to be primarily the results of legislative foot dragging, however Colombia is without doubt one of the exceptions and boasts a comparatively sturdy regulated market with 20 licensed operators. BetAlfa is a kind of licensed operators and has been providing sports activities betting and on-line on line casino video games since 2018.

In response to an official William Hill press launch, the transfer into Colombia marks the corporate’s ninth entry into a global, regulated market. Firm officers went on describe the Colombian market as considered one of South America’s “mature” gaming markets. (Although it’s comparatively small in comparison with different worldwide markets.)

William Hill CEO Ulrik Bengtsson commented on the acquisition saying, “We’re delighted to announce our acquisition of a majority share in Alfabet S.A.S, and with it, our first entry right into a regulated Latin American state. The Colombian regulated market is a job mannequin for the Latin American playing sector, and we’re excited by this chance to ship a really aggressive product and secure participant expertise below the William Hill model within the nation.”

It’s presently not know the way giant William Hill’s stake in BetAlfa is, but when the corporate’s US success is any indication of what they’ll do in South America, they need to wind up with one other profitable market entry.

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