Yggdrasil extends Veikkaus partnership

Swedish provider of iGaming options Yggdrasil has inked a recreation IP licensing settlement with Finnish government-owned betting company Veikkaus for the retail sector.

The collaboration will encompass the Cherry AB subsidiary repurposing and offering slot content material for the Veikkaus retail property in Finland over the Helsinki-based playing firm’s proprietary VLTs (video lottery terminals).

VLT distribution:

Commenting on the importance of the partnership settlement, Vice President On line casino Video games for Veikkaus, Jan Hagelberg stated…

“Whereas recognized for being an operator that delivers top-notch participant safety ecosystem and a full portfolio of on line casino, betting and lottery video games in all channels, Veikkaus can also be a know-how firm with totally built-in proprietary gaming platform and product suite with built-in omnichannel answer.

“To this point, the retail VLT distribution has been devoted to our in-house content material solely, however we at the moment are able to host a technical pipeline that permits trusted on-line companions and third get together studios to produce their video games to our retail clients.

“We’ve chosen Yggdrasil to be our first accomplice to pilot this due to their revolutionary content material, confirmed technical functionality and capability to ship swift time-to-market with Veikkaus workforce. We’re excited to broaden our robust partnership from on-line to cowl additionally retail.”

Having already achieved proof of idea, Yggdrasil’s first batch of retail video games are anticipated to be accessible within the Northern European nation throughout Veikkaus’ retail community mid-2021 and 100 p.c compliant with Finnish reglatory necessities, in keeping with the press launch.

Yggdrasil has a longtime provide deal for slot content material within the on-line channel with Veikkaus, which has a monoploy within the nation, recording gross gaming income (GGR) of EUR 1,691 million in 2019.

Omnichannel technique:

Additionally commenting on the partnership, Chief of World Market Operations for Yggdrasil, Bjorn Krantz, stated in an organization press launch…

“We’re delighted to increase provision of gaming content material to Veikkaus of their retail surroundings. Enlargement of partnership into Retail suits completely into our personal and Veikkaus omnichannel technique, have been we successfully can scale enterprise operations, drive improved complete participant worth, and content material familiarization.

“It has been an intensive choice course of by Veikkaus, and I’m very pleased with the Groups concerned driving the profitable course of. We actually look ahead to an extended and mutually helpful retail relationship with Veikkaus.”

Deliberate slot discount:

Earlier this 12 months, Veikkaus introduced that as a part of an ongoing accountable playing marketing campaign it might, by the top of 2020, have lowered its slot property by roughly 40 p.c from what it began the 12 months with.

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